Kate Spade’s Digital Magic

Digital

Just because brick-and-mortar stores are offline, doesn’t mean they can’t incorporate some digital magic. This spring, Kate Spade began integrating a digital display system into its retail stores. Using an optical sensor, the technology creates an interactive shopping experience—every time a customer moves or touches product, the system animates to reveal branded content. Always pushing …

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Shopcade Launch Party

Events

Last night Shopcade celebrated the world’s largest social ‘Style Battle’ at The Hoxton Hotel on Wednesday the 16th of April. The shopping app, which is powered through celebrity and blogger trends, joined forces with 10 of the fashion industry’s most clued-up insiders to crown two stylish users the most sartorially savvy on Shopcade. London boy, Diogo Barradas and natty blogger, Imogen De …

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Forward PR Press Day

Events

Yesterday I attended Forward PR Press Day. I enjoyed watching collections of various fashion brands including Sergei Grinko, Busardi, Hiroko Nakajima, Alexandra Harper, Carrie- Ann Stein. Most fun part of the day was makeup lesson with an amazing makeup artist from AOF. I definitely got some useful tips how to make my face more beautiful. …

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Today I’m Me

Fashion

I must admit sometimes it’s so hard to follow all the upcoming trends and especially when you can not afford to change your clothes every season. During London Fashion Week I attended Aspinal and Glamour event where TV presenter-of-the-moment, the lovely Angela Scanlon was chairing a street style talk between Glamour Magazine’s Executive Fashion Director, Claudia …

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