• Digital,  Fashion

    A Personal Present

    Sometimes it is very difficult to choose a nice personal present for our loved ones. I’ve read many articles lately that the best is to give money. So, your beloved one can buy whatever she or he wants. But it does not always work. For example, when you are looking for the gift for your parents. Usually, I and my brother send our parents to the spa. This way they can relax and take care of the health. A few weeks ago I discovered something else. It’s cheap and pretty personal. I attended Christmas in July festival where many luxury brands introduced the best gifts for Christmas.  I’ve got an…

  • Digital

    How To Promote Your Website

    In the days of the Internet and social media, the competition for bloggers and online magazines is getting tougher. It’s more difficult to get attention from readers. So, people are getting more creative with promoting themselves, their brands and their websites. A few days ago I was asked to promote one of the newly launched websites. This is not new but very effective promotional way. So, I received an email with an offer to participate in an exclusive competition. I and few other chosen bloggers would have to write posts inspired by the newly launched website.  I could win £1000. I didn’t have to think much. I decided not to…

  • Digital

    GH Mumm Connected Champagne Bottle

    Maison Mumm has a rich history of innovation both in the creation of its first class champagne and by partnering with pioneers that dare to push the limits in the quest for excellence and victory. Earlier this year I was telling you about Mumm’s collaboration with David Guetta last year. An internationally acclaimed artist Mark Ronson was chosen for collaboration this year. He spoke about the experience: “Launching the world’s first connected champagne bottle with Mumm and handing the Jeroboam to Rosberg at the Monaco Grand Prix was an incredible experience, and one I feel privileged to have been a part of.  Mumm’s ambition to bring innovative firsts to the world is…

  • Digital,  Music

    Music, Champagne, Technology

    I love champagne and I love music. Once browsing online and looking for new interesting things I discovered something interesting. It’s called The Krug Champagne App. Often when champagne pairings are discussed or enjoyed, the complementary partner is food, with an end game of flavors mingling and aromas matching up. The tastebuds are the target audience. While that makes sense, within the context of one of our five physiological senses, the team behind prestige brand Krug Champagne —in many ways the epitome of thoughtful luxury—observed that this was merely one element in the grander sensory experience. So application that blends sound and music and is a sensory-driven experience was created. Developed…

  • Digital

    Kate Spade’s Digital Magic

    Just because brick-and-mortar stores are offline, doesn’t mean they can’t incorporate some digital magic. This spring, Kate Spade began integrating a digital display system into its retail stores. Using an optical sensor, the technology creates an interactive shopping experience—every time a customer moves or touches product, the system animates to reveal branded content. [show_shopthepost_widget id=”83622″] Always pushing the boundaries of retail innovation, Kate Spade recently launched pop-up storefronts for its sister brand Kate Spade Saturday. Using an over-sized touchscreen, customers could order products on the street, just as they would online. At the 2014 Digital Forum: London, Mary Beech, Senior Vice President & Chief Marketing Officer, will reveal how Kate Spade…