It is important to speak about personal branding. What is it? Why is important? How is it different from personal image?

Personal Image

So, personal image is how you are perceived by others. Many different things go into your image such as appearance, non-verbal communication and visual communication. So, non-verbal communication is the way you carry yourself or your body language in the other words. And verbal communication is the words you use and how you use them.

People judge us by what they see. Each time you meet someone new, they will evaluate you either consciously or subconsciously. They will notice your clothes, hairstyle, accessories… People will notice how are you groomed and how do you carry yourself. You have to remember that every aspect of how you appear is pieced together forming a picture or an interpretation of your image. This interpretation will lead to their comfort level  about you and help them determine if they like you and whether they listen to you.

Personal Branding

Personal branding is the practice of how people market themselves and their careers. Long time people associated term “branding” with companies. But today many people have personal branding and develop it in order to succeed and have a great career. So, it is important to talk about it and not forget to do something about it.

Good personal branding is something that helps you to stand out and be different. It can be a special accesoiry. Blair Waldorf from TV show “Gossip Girl” always wore headbands. Me personally always wear excelptional shoes that are always noticed by everyone. I had people stoping me in the streets and asking about my shoes. I have a friend who always wear read lipstick.These are just few examples. Check your wardrobe and decided what could help you to stand out from the crowd.

It is important to maintain your personal branding online too. Check Google about yourself. And think what story it tells to the people who are looking for the information about you.  What would you like them to know? What would you tell them about yourself?

There is saying “Tell me who are your friends and I will tell you, who are you”. So, surround yourself with successful people who could be an inspiration for you. Who could teach you something. Go to the networking events and meet people. Sadly enough, but you will be judge by with what people you are friends with.

Photo by Joanna Nix on Unsplash


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