Last night I was invited to attend the launch party of a new fashion brand LOTD held at the Radio Bar of ME Hotel. It was a not difficult decision if I should go. First, I was curious to see what clothes LOTD or Look Of The Day will show us. Second, I have never been before at the Radio bar, so it was a good opportunity to discover the new place too. Radio Bar is situated on the 10th floor at ME London hotel with an impressive panoramic London view. The stunning bar was a perfect choice for the Look Of The Day launch party.
Many celebrities attended the launch party included Lauren Pope from Towie, singer Larissa Eddie, Simone Murphy and Victoria Clay from Britain’s Next Top Model, Matt James, Ashley James and Georgia Toffolo from Made In Chelsea. A model, presenter and DJ Charlotte de Carle, TV & Radio presenter Lilah Parsons, presenter and blogger Olivia Cox, Lady Victoria Hervey also was seen amongst the guests.
Celebrity guests checked the new collection from “Look Of The Day”, gave interviews, enjoyed delicious canapes and cocktails and beautiful music from very talented singer Kelli Leigh. “Look Of The Day” organizers made sure that all guests received lovely goody bags.
LOTD or Look Of The Day is a fashion brand aiming to be inspirational, creative and fun for the modern ladies. It believes that they should be not afraid to wear what ever they want to. “In the world full of unicorns, be a flamingo” – believes creators of the newest fashion brand in London.
Check LOTD website for your new look.