Scoop International one of the most important fashion trades show in Europe and the world where the best fashion brands introduce new collections for buyers and press. I am one of the lucky ones to receive an invitation every season and I always try to attend. One collection made a strong impression on me today. IKKS Paris – fashion brand all the way from fashion capital creates for a modern woman from professional to creative who want to make a statement with her clothes and chooses quality rather than a fast fashion. However she wants a little twist and IKKS Paris can offer that. An upcoming collection offers bright colours, interesting prints, studded but classy looking leather jackets, white classical shirts with studded holes.
The other brand I found very creative and interesting is accesoiries brand Magical Realism World created by designer Darunotai. The newest collection introduces accesoiries inspired by word and conception “drinking”. Imagine clutches looking like bottles. The whole collection looks like a treasure from pirates ship. I could imagine wearing pieces at the parties. Designer didn’t want to show the whole collection just yet as it will be awailable to purchase in August but I was able to get a little preview for you. Look at the photo below :).
Famous designers/brands including Vivienne Westwood, Religion, Christian Lacroix, Nadia Minkoff and others introduced their newest collections at Scoop International too. However the second edition with even more talents is coming back to Saatchi Gallery during London Fashion Week and I am looking forward to see their collections too.